Styling is staging
Posted on Oct 10, 2026 in Selling
Preparing 302–2109 Rowland Street for sale wasn't about filling the home with new furniture. Much of the work involved deciding what didn't need to be there.
We started with a walkthrough, identifying what to keep, what to pack away, and where a little attention could make a difference. The owners took care of the decluttering, while I brought in se...
No second first impression
Posted on Sep 29, 2026 in Selling
The first days of a listing are revealing. Buyers who've been watching the market can recognize a new property immediately, compare it with their existing options, and decide whether it's worth seeing.
That initial response provides useful information about how the property has been positioned. Strong showing activity without serious follow-up may s...
What is the view worth?
Posted on Sep 07, 2026 in Selling
At Tailor by Marcon in Brentwood, my listing was competing with several nearly identical homes in the same building. Buyers could compare floor plans, views, and prices without leaving the elevator.
The southwest exposure, open outlook, and generous covered balcony gave my listing an advantage. But that advantage needed to be reflected in the price...