How I work
Pricing
discipline
Pricing is treated as a working thesis, grounded in the buyer pool, current conditions, and the market's actual response. The goal is not to be optimistic, it's to be accurate.
Presentation
with intent
Visuals are a decision tool. They are used to control attention, reduce doubt, and reinforce value. When buyers understand a home instantly, hesitation drops.
Process
architecture
Clear timelines, direct coordination, and focused negotiation. No noise. You always know where you stand. Structure exists so pressure never dictates decisions.
Where this comes from
Before real estate, nine years at Apple and two at Tesla. Standards were high. Margin for error was low.
That discipline shows up here.
