At Tailor by Marcon in Brentwood, my listing’s closest competition was just a few floors away. Homes in the same stack shared nearly identical layouts, finishes, and exposure. Buyers could make an unusually direct comparison of what changed with elevation, and what each seller was asking for it.
That’s where pricing becomes interesting. A higher floor doesn’t necessarily offer a proportionately better view. Sometimes a few floors make a meaningful difference; other times, very little changes. Yet every difference in asking price effectively assigns a value to that outlook.
My listing offered an open southwest view and a generous covered balcony. I repositioned the asking price and made the outlook central to the marketing, focusing on what buyers were actually getting for their money relative to the alternatives.
In a building where so much is identical, buyers can isolate the value of what isn’t. A desirable view might justify a premium, but that premium needs to survive a direct comparison with the competition.
And when that competition is an elevator ride away, buyers don’t have to take your word for it.